There are still seats available in this 2-day class. It is the first time NESPIN has hosted this class. Previous courses in Mississippi and Louisiana have filled to capacity.
This two-day course will teach Frist Responders & Public Information Officers how to build a successful media relations program, which gets their agency’s message to citizens through traditional and social media.
The class combines lectures with hands-on exercises and includes on-camera training. Students will encounter “crisis” scenarios and brief on “breaking” news. Classmates will play the role of aggressive reporters. Critiques and discussion will follow.
The course will trace the development of news media, and provide the history which has led to the emergence of social media as an important force. Students will exchange “Best Practices” in the use of social media to promote their agencies’ objectives.
- Participants will learn how to:
- Be proactive in dealing with the news media
- Build trusting relationships with reporters & editors
- Stage and conduct successful press conferences
- Handle and control on-camera, on-microphone, and print interviews
- Write press releases which “shape” the story, and encourage coverage
- Manage media relations in a crisis when it “ Hits The Fan”
- Enhance agency reputation by promoting the department’s good works
- Anticipate media demands and understand what drives coverage